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Facebook sees everthing on the net being mobile. You ready?

Facebook for lawyers
April 22, 2015

Facebook CEO, Mark Zuckerberg made clear in a conference call on Wednesday that he wants the company’s focus to be on mobile devices.

Ken Odeluga, an analyst at City Index told CNET’s Ian Sherr (@iansherr), reporting on the call:

The CEO and management team have made little secret of the fact that they want to be a mobile-first business. They’ve realized everything on the Internet will be mobile, essentially.

And why shouldn’t team Zuckerberg see mobile as the future.

  • Of Facebook’s $3.32 billion in revenue derived from advertising for its first quarter, 73 percent came from ads shown on mobile devices. That figure was 59 percent a year ago.
  • More than 85 percent of the people who log into Facebook’s service each day now do so from a mobile device.
  • Videos, exploding on Facebook, have been watched more than 4 billion times on the service, and more than 75% of those were by people using mobile devices.

Facebook’s COO Sheryl Sandberg, joining Zuckerberg on the call said, “As consumers shift to mobile, businesses are following and we’re focusing on helping them take advantage of this opportunity.”

The message here is so important to law firms. Everything on the Internet will eventually be mobile. Almost 90% of the users on the most widely used social network (by far) are using mobile devices.

The world has gone mobile. It’s simply no longer an option not to have your content easily viewable on mobile devices.

Not only will you lose your blog and website audience if you are not built for mobile, but you’ll not have your content shared on social networks such as Facebook, Twitter, and LinkedIn. And it’s social sharing that’s critical to the distribution of your content.

I blogged yesterday on Google’s take on mobile — have a mobile ready site or your website/blog will be penalized in search.

Today you have Facebook agreeing that it’s a mobile world.

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