Blog early and often for traffic — and business

Looking to generate more traffic to your blog and more business as a result? The best way to do so is to blog regularly.

Research from HubSpot, in which it surveyed 13,500 blogging organizations, found that organizations which make a commitment to regularly publish quality content to their blogs tend to reap the biggest rewards in terms of traffic and leads — and those results continue to pay out over time.

Per Hubspot, organizations that published 16+ blog posts per month received almost 3.5X  more traffic than organizations that published between 0 – 4 monthly posts.

As I explain below, law bloggers need not blog with such prowess in order to generate traffic and business.

But whether your clients are businesses or consumers, it doesn’t matter, more blogging generates more traffic.

Though not every law firm measures business development by number of leads, there’s a direct correlation in potential new business from frequent blogging. Hubspot found that organizations that published 16+ blog posts per month received about 4.5X more leads than organaizations that published between 0 – 4 monthly posts.

Regular blogging is the gift that keeps on giving. Accumulating blog posts on various topics within your niche is going to get you found. HubSpot found organizations that had published 401+ blog posts in total got about twice as much traffic as organizations that published 301 – 400 blog posts.

Do you need to blog 15 plus times a month to generate traffic to your law blog and generate business as a result? Probably not.

Lawyers on the LexBlog network, especially those with a focused niche, do pretty well blogging four times a month. Many achieve success blogging less.

In starting, get a post up at least twice a month. When you find a blog posts takes less time, move it up to once a week. As you start to really enjoy blogging and you can do a post in 30 to 40 minutes, move it up to more than once a week — as time permits.

Bottom line, as the HubSpot research indicates, there is a direct correlation between blogging frequency and blog traffic and business generation.

Image courtesy of Flickr by Elliot Brown