Studies: Blogs more influential than LinkedIn, other social media

Law firms may be making a mistake by investing so much time in other social media, when blogs are the most effective and influential social media and networking platform at their disposal.

Below is a graphic from Noetic Media on the “State of Blogging.”

• Blogs rank high for trust, influence and popularity
• 33% of Internet users (24% of all adults) say they read blogs with 11% reading them daily.
• 31% of people report that a blog is most likely to influence a purchase
• Blogs are more influential in shaping opinion than Twitter and Facebook

What about LinkedIn? Per the Digital Influence Report, also behind blogging in services likely to influence a purchase.

There you have it. Though the typical law firm puts more time into other social media than blogs, blogs are more effective when it comes to influencing clients and prospective clients.

Law firms are not alone. They join other companies who are mistakenly spending more time and money on other social media than blogs.

What’s surprising though is that law firms are selling intellect, so to speak. They’re not selling chocolate and flowers, consumer products also included in these studies.

Blogs are more likely to influence purchases of legal services than is the case with products and other less sophisticated services.

Image courtesy of Flickr by Bill Bladzo