Blogging is the most exciting opportunity each of us has

My friend, author  and business strategist, Euan Semple (@euan) celebrated his 14th anniversary as a blogger.

When people ask me what I do I sometimes say public speaker, sometimes consultant, sometimes writer, but inside I am always thinking “I am a blogger.” No I don’t get paid directly for blogging but it has led to all of the work that I do. It is the core of my online life and has allowed me to travel the world and meet the most interesting and wonderful people.

Euan’s right about blogging opening doors. Over on Facebook a commenter to Euan’s post added that his blog was the foundation and continues to be a main driver for his consulting, training and speaking. I know plenty of lawyers for whom their blog is a main driver of their practice.

I just returned from Kansas City last night where, this last week, I met lawyers, marketing/communications professionals, law firm executives, and entrepreneurs. It was my pleasure and honor to be in a position, personally and via my company, LexBlog, to help these folks and their law firms.

But for blogging, there’s no way in the world I would have made this trip – I wouldn’t have known anyone in Kansas City.

With social media and all the various publishing platforms around, some people see the decline of blogging. Not Euan:

The demise of blogging has been predicted each year that I have done it but it is still for me the most exciting opportunity that each of us has, in however modest a way, to change their world around us. That simple combination of noticing more, thinking more, saying more and collectively achieving more.

There is still magic in it.

Harness the magic as a lawyer. You have the opportunity to change the world around you — at a minimum for the clients and public you serve, for your co-employees, your family, and yourself.

Image courtesy of Flickr by Brian Koprowski