By Kevin O'Keefe

Study: Mobile driving international social media growth

international law firm social media blog mobile

The growth of mobile is having a huge impact on the growth of Internet and social media use worldwide. While Web traffic from laptops and desktop computers grew 13 percent, traffic from mobile devices and tablets grew 56 percent.

This from Kimberlee Morrison (@kymleeisawesome) reporting on the annual Digital, Mobile and Social Report from the digital media agency, We Are Social (@wearesocial). The report pulls stats from more than 240 countries and profiles 30 of the world’s biggest economies in detail.

Opportunities await those law firms who move first.

3 billion people are now on the Internet accessing over 2.1 billion social network accounts. At the same time there are 3.6 unique billion mobile users who have 1.7 mobile social accounts. Incredible penetration of the world’s 7 billion people.

Global growth of mobile and social

Social media use has grown 19 percent with the number of social media accounts reaching 29% of the world’s population.

social media use worldwide

The United States is not the big mover. Per Morrison:

Internet use has grown from 35 percent to 42 percent worldwide. While nearly 90 percent of the North American population is connected, this number only represents 10 percent of the total internet population.

In fact, east Asia is the region with the highest percentage of Internet users worldwide at 27 percent, representing more than 50 percent of the population in the region. The region also represents the largest percentage of social media users (33 percent), as well as the largest percentage of mobile users (22 percent) worldwide.

If you are a law firm looking to nurture existing relationships and build new ones internationally, you’ll want to consider a number of things.

  • The Internet is the most cost effective way to reach your international audience.
  • Websites, though needed, are not going to build word of mouth and relationships.
  • Social networks and social media, including blogs, are an effective way for your individual lawyers to build word of mouth and relationships, internationally.
  • The social network to use may vary from country to country. Americans have never heard of many social networks that dominate in some countries.
  • Social networks and social media enable law firms to get a jump over their competition using less innovative marketing.
  • Social networks and social media ought be used by lawyers familiar with the culture of the respective country or region, as opposed to to the firm as a whole. Law firms can feel like faceless corporations on many social networks.
  • Blogs will be a very effective way to share thought leadership, especially on niches and by country. Blog posts spread virally across social networks and social media.
  • A WordPress based platform that’s developed by experts for security and performance issues overseas is the long form publishing platform of choice. Experienced WordPress developers can develop blogs in multiple languages and dialects, including languages with challenging characters and which read right to left.
  • Everything law firms do must be mobile first, desktop second. Especially in the case of blogs, which in addition to be displayed independently, will be read on browsers inside of Twitter, Facebook and other social networks. Social networks and social media being viewed on mobile.

Wonderful opportunities for law firms looking to secure and grow their international clientele. It will be interesting to see who jumps on the opportunity.

Image courtesy of Flickr by Elliot Brown

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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