LXBN TV : 35 two minute videos from Legal Marketing Tech Conference

What exactly does content marketing do in the legal space? What types of business development tactics do in-house counsel hate, and love? Do law firms really bring in work just by blogging?

Those who attended last week’s Legal Marketing Technology Conference West in San Francisco had the opportunity to hear answers to these questions from those who have made decisions on choosing legal counsel, and to learn from the marketing professionals who have successfully brought in work using these strategies.

Our LexBlog Network’s LXBN TV had the pleasure of covering the conference. Our coverage is online in a focused section of LXBN—and consists of more than 35 short (almost all two minutes or less) interviews of the event’s speakers, sponsors and attendees. The interviews may have been more than a couple minutes, but we’ve broken them down in to bite size videos for easy learning opportunities for you.

For a quick taste, here’s Adobe Chief Privacy Officer MeMe Jacobs Rasmussen describing how Morrison Foerster helped her immensely with their efforts on the content front.

And, Barger & Wolen Director of Marketing Heather Morse describing the “new math” where one case and a new blog led to a burgeoning new practice area at her firm.

For more of these videos—again, more than 35 of them—visit the Legal Marketing Technology Conference West section on LXBN.

Thanks much to Clare Ota & Adam Stock, conference co-chairs for their hard work. LMA Tech West was a first class affair.

And for those of you not familiar with the Legal Marketing Association (LMA), check it. Excellent conferences on a national, regional, and local level provide unequaled learning opportunities via presentations and networking with peers. LMA is an organization on the rise. LMA Tech West is one example.

Photo credit: Flickr user Thomas Hawk