By Kevin O'Keefe

Not blogging? 10 statistics that will convince you to start

20130710-221248.jpg Have lawyers or other professionals in your law firm who are unconvinced when it comes to the value of blogging?

Kari Rippetoe (@KariRippetoe), Content Manager for Search Mojo, has put together one heck of a list of a statistics supporting the merits of blogging for business development.

Many of these statistics are so darn compelling, it’s really hard to imagine why anyone would not want to begin forming their blogging strategy right now. So, if you’re still not convinced about blogging, here are 10 statistics that may well get you on the blogging bandwagon.

Rippetoe’s list:

  • 43% of marketers generated a customer from their blog this year. Hubspot 2013 State of Inbound Marketing Report
  • Blogging requires roughly 9% of marketers’ total full-time staff dedications and only 7% of their budgets. Hubspot 2013 State of Inbound Marketing Report
  • Marketers spend 55% more time on their budgets than on blogging. Hubspot 2013 State of Inbound Marketing Report
  • 79% of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog. Hubspot 2013 State of Inbound Marketing Report
  • 82% of marketers who blog on a daily basis acquired a customer using their blog, as opposed to 57% of marketers who just blog monthly. Hubspot 2013 State of Inbound Marketing Report
  • 59% of B2B marketers believe blogs are effective at achieving their business goals. 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
  • 86% of B2B small business marketers favor blogs as their most effective content marketing tactic. B2B Small Business Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America
  • 69% of B2C marketers are using blogs as a part of their content marketing strategy. 2013 B2C Content Marketing Benchmarks, Budgets, and Trends
  • 66% of marketers plan to increase their use of blogs this year. 2013 Social Media Marketing Industry Report
  • 59% of SEO professionals rate blogging as one of their top inbound marketing activities, and have subsequently created a blog or increased their blogging efforts. Moz 2012 SEO Industry Survey

As I’ve written before, most lawyers are in denial about the need to blog and use social media. Even these statistics won’t change their minds. That’s okay if you’re not worried about losing clients to competitors and building your book of business.

Note: If you’re catching this post in time, Rippetoe and Todd Wickersty (@toddwickersty) of Storyware are hosting a Webinar at 2 ET on Thursday on Blogging’s Biggest Challenges and How to Overcome Them.

Image courtesy of Flickr by Elliot Brown.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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