If you’re a law firm, you need to be publishing blogs and using LinkedIn. That’s the word from Lee Pacchia (@leepacchia), WebTV Host at Bloomberg Law, in wrapping his interview with John Corey (@jecorey), President and Founding Partner of Green Target Global Group.
Pacchia was interviewing Corey about the 2013 In-House Counsel New Media Engagement Survey conducted by Greentarget, InsideCounsel and the Zeughauser Group. This year’s report offers ample evidence that social media tools have gone mainstream for in-house counsel, especially blogs and LinkedIn.
Takeaways from the interview on blogs:
- In-house counsel have become veracious consumers of content, particularly blogs.
- In-house counsel continue to view law blogs as reliable and credible sources.
- Blogs continue to be very valuable in growing your influence as a lawyer.
- If blogs are done well and properly executed, in-house counsel believe blogs influence their hiring decisions.
As for LinkedIn, it has the greatest concentration of lawyers of any social network. How do in-house counsel use LinkedIn?
- To connect with outside counsel they work with.
- To connect with outside counsel they do not work with.
- To get news and information.
- To connect with business leaders.
- 60% have used LinkedIn in the last week and 40% in the last 24 hours.
Watch the full interview (8 minutes) to see how general counsel are using blogs, LinkedIn, and other social media to hire law firms.