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State of the Am Law 200 Blogosphere : 2012 in review

Growth of law blogs AmLaw 200 large law firms In conjunction with the ABA TechShow and the Legal Marketing Association Annual Conference, LexBlog is releasing its State of the AmLaw 200 Blogosphere, 2012 in Review.

Five years ago, when LexBlog published its first State of the Am Law 200 Blogosphere, the goal was simple: Shine a spotlight on the lawyers and law firms who had chosen blogging to enhance their reputation and visibility. Many in large law still questioned blogging as a professional and business development opportunity for lawyers.

My, have things changed.

  • Nearly four out every five of the top 200 law firms in the world have blogs or lawyers blogging;
  • Clients and potential clients look to blogs for information that shapes hiring decisions, according to multiple industry surveys;
  • The correlation between blogging and revenue growth is becoming stronger.

Law firms with blogs are now the norm, rather than the exception. Blogging is quickly becoming an expected part of any firm’s marketing arsenal. Those who do not use blogs are behind, it is that simple.

To compile these numbers, the team at LexBlog scoured the Web for data that had been generated by and about the firms listed in the AmLaw 200. In particular, we combed the Websites and each of the blogs published by the AmLaw 200 firms. Some highlights from the data collected:

  • Blogging adoption. 156, or 78 percent of AmLaw 200 firms now have blogs or lawyers blogging.
  • Exponential growth in firms’ blog networks. Those 156 firms now produce 660 publications, an average of four blogs per firm. Fox Rothschild and Sheppard Mullin have the most blogs, with 39 and 26 respectively. The 660 total represents a 71 percent increase since LexBlog’s last report in November of 2010
  • Blogging and revenue. Firms without blogs slid almost a full spot on average. Also, firms with blogs improved their gross revenue at a greater rate than those without.

Download your copy of the 51 page report, including an 8 page summary. for complete analysis, charting, and listing, with description, of all blogs published by the AmLaw 200.

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