20130310-151846.jpg Want to influence clients and prospective clients when it comes to hiring you as a lawyer or law firm? Blog.

As reported by content marketing strategist, Patricia Redsicker (@predsicker), blogs outrank social networks for influence based on Technorati’s 2013 Digital Influence Report (pdf).

Not only do blogs rank high in influence (thought leadership in the law), but ranks favorably blogs rank favorably with for trust. Both are key when building relationships and enhancing one’s reputation, the building blocks to business for lawyers.

Here are some interesting findings from the Technorati report.

  • Blogs influence consumers’ purchasing decisions.
  • Blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%).
  • Blogs rank higher than Twitter for shaping their opinions and higher than LinkedIn, Facebook, YouTube, and Google+ for motivating purchasing decisions.

Not to worry about reference to ‘consumer influence,’ research as found that blogs heavily influence in-house counsel as well.

In reviewing your priorities on social media, blogs will provide a greater ROI as compared to LinkedIn, Facebook, and Twitter.