When you cannot think of anything new to blog about, marketing professional, Enzo Cesario (@brandsplatter), says think social, read other blogs. Think of your blog as part of a social setting.

When you’re having a face-to-face conversation with a friend you probably spend a few minutes telling him what you’ve been up to lately, and then he does the same for you. You’re giving each other information, much like one of your informative blog posts. This exchange of information is an important part of your relationship but, after awhile, too much straight information can get boring and dull.

But then, when you get past this information-sharing stage, you start discussing that information, exchanging opinions and ideas, sometimes even having heated debates. This is where your conversation becomes exciting. This is “socializing” and it’s also a powerful communication method for your blog.

Big advantages for lawyers when blogging socially.

  • You’ll not need think of what to blog about when you have your reader set up to follow relevant sources and subjects. You’ll have more than you can shake a stick to blog about each time you open your iPad.
  • The best way to market your blog is to write about what thought leaders and influencers (bloggers, reporters) are ‘saying’ and link to them in your blog. Of course add your two cents and context, just as I am doing Cesario’s post here. The people you link to will see you (especially if mention them in tweet) and may begin to follow you, resulting in them mentioning you and what you’re blogging about.
  • You’ll get to the busy intersection where thought leaders in your niche are ‘talking.’ People doing research on the subject or on leaders in the area will start to see you. Otherwise you may as well be blogging in a cornfield.
  • You and what write about will be found in search and social networking atmospheres. The reason ius that Google and social networking algorithms will see you as more ‘influential.’

I’ve blogged this way since day one. I never viewed blogging as ‘kicking out content.’ I viewed blogging as a conversation. A conversation that can build relationships and enhance one’s reputation.

Image courtesy of Flickr by Cristiano Betta.