I was talking to a law firm client recently who said they don’t use Facebook much because they don’t think many of their clients visit their Facebook page.

Say what? That’s not the way Facebook works. No one goes to a person’s or a law firm’s Facebook ‘page’ to engage them or check on what they have posted. People are engaged on Facebook through other’s proactive activity.

How ought a law firm use Facebook? I’m sure there are hundreds of ways, but the bottom line is that law firm Facebook pages tend to be wastelands with less ‘Likes’ than employees and last posted to 3 months ago.

I do have a simple way you could use Facebook to engage your clients and to let them know you were thinking of them.

  • Follow the name of your clients in Google alerts.
  • Have the alerts you receive go to someone’s feed, not email.
  • When appropriate give your client a shout out on your Facebook page sharing some good news you received on a client in your feeds, tagging them with their name on Facebook.
  • Your client, via the person who runs their Facebook page, will be alerted that you tagged them and go checkout what you had to say about them in front of all the people who follow you.
  • What you said will also show up in your newsfeed.

The outcome?

  • You’re regularly nudging your client letting them know you care about the good deeds they do.
  • Your clients ‘Like’ your page, growing the number of your ‘Likes’ and the dissemination of items you post to your Facebook page.
  • Your firm’s Facebook page comes alive with atta-boy stories about some great companies and people in your locale or the industries you represent.
  • You gain opportunities to build relationships with good clients. How’d you like it for your lawyers to start getting thanks, via the phone and in person, for your firm calling attention to their company’s good deed to your Facebook audience?

What do you think? Good idea?

We’re going to start doing a little of it with our LXBN Network Facebook page – giving shout outs to member law firms. I’ll let you know how it works.

Image courtesy of Flickr by Maggie Byroo.