Facebook is proof your target audience is headed to mobile

 Where are your clients, prospective clients, referral sources, and the influencers of those three headed on the Internet? From the desktop to smartphones and tablets — at least if Facebook use is any indication.

Facebook’s huge mobile growth is what the Wall Street Journal’s Evelyn Rusli (@EvelynRusli), took away from Facebook’s earning’s call of last week.

• As of late December, 680 million users were actively accessing the social app on smartphones every month, up 57% from a year earlier.
• For the first time mobile daily active users exceeded web daily active users.
• Mobile revenue doubled from $153 million in the third quarter to $306 million in the fourth quarter.
• 23% of revenue now comes from mobile, compared to 14% the prior quarter.

Despite the perception that Facebook was lagging on mobile a year ago, CEO Mark Zuckerberg told the audience on the call “Today there is no argument Facebook is a mobile company.”

Do not dismiss the mobile growth on Facebook as a signal on where your target audience is headed. After all it’s the 45 to 54 year old age group which is the fastest growing on Facebook.