By Kevin O'Keefe

Using Facebook as lawyer or law firm? Better work on weekends

I’ve always felt that blogging and Twitter slowed while Facebook came alive on the weekends. That’s at least as to my circle of friends and connections – business people, lawyers, reporters, technologists, association leaders, and the like.

It turns out that most Facebook interaction (likes, comments, and shares) for most industries does come on the weekend. This from a report by LinchpinSEO, shared by Devon Glenn (@DevonGlenn), Editor of SocialTimes in her post today, ‘The Best Days to Post to Facebook, by Industry.’

Technology is the exception to the rule, with Monday being the best day to post, with an engagement rate that’s 30 percent higher than on other days.

Your law firm may be closed on the weekend, but if you are looking to engage your target audience (existing clients, prospective clients, and the influencers of those two) on Facebook, you best be open. That goes for your firm’s marketing professionals as well as for your lawyers, the later being more effective for relationship building.

Remember also that Facebook is not a one way street. You can’t just post on Facebook on the weekend to engage. You need to listen and interact.

Interaction on Facebook comes in commenting, liking, and sharing. A lawyer or law firm cannot interact by just auto-posting or having someone ill-equipped to do business development attempt engage on Facebook.

No question it’s hard work to do business development on the weekend. But if your target audience was gathering in an arena downtown on a Saturday afternoon, you’d go. Look at Facebook the same way.

For the days of heaviest Facebook interaction broken out for the industries you represent, please see in the below info-graphic.

facebook infographic
Facebook Post Data Segmented By Industry infographic designed by Linchpin Infographic Design

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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