Buffer provides Twitter analytics for law firms

I’m using the Buffer app more and more to share news and information on Twitter.

With Bufffer I can read content when convient for me and then have my tweets of that content shared when convenient for my Twitter follwers to see my Tweets.

For me this means reading at night during Seinfeld re-runs or in bed and sharing the items I think my followers may find of value early the next morning PT.

I will still be online the next morning when my tweets are going out the vast majority of days so as to enagage my followers as they interact with my Tweets. I just don’t need to read and share my content first thing each morning. Plus the Internet connection on the ferry, from where I have traditionally tweeted, is getting worse and worse.

I use Buffer via Mr Reader (Buffer is an optional service you select) and via Flipboard (email sent to persoanlized Buffer address) on my iPad, the only place I consume content.

Lawyers and other legal professionals will like the dashboard Buffer now offers. The first screen you get when signing in on a browser is a list of your scheduled Tweets which you can edit and delete, if you wish. This is important if a world event dictates stopping your scehduled tweets.

Here’s a screen shot of my Buffer dashboard from last night with my scheduled tweets for this morning.

The second tab on the dashboard gives you analytics on your tweets. You can see the poetntial audience your tweets could reach (your followers plus the followers of those who re-teweeted you) and the number of clicks on the link you shared.

Here’s the analytics on my Tweets from this morning as displayed by the Buffer dashboard.

Do not worry if the number of clicks on a link you shared is low. A clear descriptive tweet and accompanying link with the source can be all many followers need to glean the relavant news or info.

Strange that someone can get all they need in 140 characters? Perhaps. But even the NY Times iPhone and iPad apps give me brief ‘pop-ups’ of timely news for which I do not go to the the Times to read futher. Think “Drone Strike Kills Number 2 Al Qaeda Operative, US Sources Report” or “I’ll Have Another Scratched from Belmont, Bid for Triple Crown Ends.”

I am not a fan of 24 hour tweeting by absentee tweeters. It feels a little allow and lame to me. I see Twitter as not only a source of relevent news and information (sharing and receiving) by people others trust, but also a relationship builder. You need to be present to engage and build relationships.

But for reading and sharing at night when my energy may be fading and delivering what I share in the morning with my followers, Bufffer is footing the bill.

Now I am going to use the Buffe analytics feature to learn more about what interests my followers.