Blogs and other social media for professionals : Pittsburgh program led by Kevin McKeown
The Professional Services Marketing Association (PSMA) in Pittsburgh is hosting a two hour program tomorrow morning (Wed, 5/22) entitled ‘Using Blogs and Other Social Media: Your Ticket to Gaining Presence, Enhancing Reputations & Realizing Business Development Opportunities.
Kevin McKeown, President of LexBlog, will presenting and moderating a panel discussion billed by PSMA as follows:
Are your firms and professionals hesitant to join the social media movement? Are you interested in learning how to use the Internet as a viable business development tool? If so, you don’t want to miss this session (and don’t let your professionals miss out, either).
Hear from a dynamic roster of practicing lawyers who author active and successful blogs—they’ll share their experiences and offer recommendations for how to get started, how to keep content current and what role their firm’s marketing professionals play in the mix. Notably, these professionals have mastered the art of the close by transitioning their online success to offline success by bringing in significant work on sophisticated matters through business development accelerated by their use of the Internet as a tool.
You’ll learn that the number of visitors to a blog are not the most relevant metric… neither are one’s number of connections/followers/friends on LinkedIn, Twitter or Facebook. Rather, gaining traction for business development initiatives is how professionals should measure the benefits of social media participation. Are your online business development efforts helping to…
- Enhance your word of mouth reputation as a reliable and trusted expert?
- Grow your network of relationships in your industry?
- Get you quoted as subject matter expert by trade and mass media?
- Secure not only new clients, but high quality clients?
Panelists:
- Mike Cassidy, Shareholder, Tucker Arensberg, who blogs at the Med Law Blog
- Bill Maruca, Partner, Fox Rothschild, who blogs at HIPAA, HITECH & HIT
- Lori Wisniewski Azzara, Associate, Cohen Seglias Pallas Greenhall & Furman, who blogs at the Construction Law Signal
Event Details:
- Meeting Time: 8:00 AM
- Event: Using Blogs and Other Social Media Members: Free
- Where: The Rivers Club Non Members: $25.00
- Address: 301 Grant Street, Suite 411 Meeting Place: At Event Location
- Location Website: Link Meeting Address: Same as Event Location