Last week, LexBlog had the privilege of participating in the Practising Law Institute’s seminar on how lawyers can use social media for professional and client development. As the post linked to there details, the faculty we were able to have on hand presented a unique and extremely knowledgeable collection of talent.

Because this seminar presented such a rare opportunity to gather the viewpoints of experienced professionals in the social media space, we decided to conduct a series of short interviews with the event’s panelists. Over the next week-plus, you can find each of the interviews on LexConference

To get things started though, you can take a look at the first interview here. We begin the series like we began the seminar, with Steve Rubel. A new media pioneer and blogging rockstar, Rubel currently serves as EVP/Global Strategy and Insights at Edelman, the world’s largest independent public relations firm.

During his session on "Cultivating Thought Leadership in the Digital Age" he discussed the topic of "over-friending", the concept of tradigital and the need for companies and brands to identify thought-leaders while also acting as publishers themselves. We discuss those subjects below. 

Of course, be sure to check into LexConference next week as we continue this video series with more of the seminar’s excellent panelists.