Do you understand how to use the Internet to accelerate relationships and word of mouth? Holding LexBlog accountable.
Helping LexBlog clients understand how to use the Internet to build relationships and enhance their word of mouth of reputation is the cornerstone of everything we do at LexBlog.
At LexBlog’s team meeting last week we talked about relationships and word of mouth being the key to our client’s business success — and how we need to hold each other accountable to make sure each and everyone of our clients understand how to use the Internet to build relationships and enhance their reputation.
Kevin McKeown, our EVP of Client Development and a Managing Director, followed up our meeting with an email to the entire LexBlog team. I thought it worthwhile to share his email with you.
** Recapping our “all-hands” meeting last week:
We need to begin with the end in mind for each client, every day. And, we ought to hold ourselves to a high bar. What is that END?
Crudely: putting money in the pockets of our clients.
Lawyers and other professionals get their best work through relationships and WOM. Take a minute and think about how you go about hiring a doctor or a dentist or a carpenter if you want the work done right. Relationships and WOM are critical.
In a nutshell, we teach lawyers and professionals how to use the Internet to accelerate relationships and WOM. We help them determine a strategy, we suggest tools, we integrate those tools, we train on best practices for using those tools, and we support our clients and their tools long-term. “Those tools” could be a blog, a website or a custom social media solution.
Regardless of the tool, we also teach our clients how to measure true progress. It’s about traction (statistics and SEO only go so far). Our clients want to:
- Enhance their reputation
- Grow their network of relationships
- Be viewed as the subject matter expert
- Get not just clients, but high quality clients
The bottom-line? If you want to confirm that you are helping a client then look no further than that client’s strategic return-on-investment. Is that client:
- Securing new clients?
- Being invited to speak and write?
- Connecting with amplifiers, influencers and thought leaders?
- Engaging the right audience in the right way?
- Putting money in their pocket?
That last bullet about “putting money in their pocket” enables our clients to support their families, put their kids through school, pay off student loans, contribute to charitable causes, retire early and enjoy life. Our clients’ success is your success.
Each of us, every day, needs to ask whether the activity we’re undertaking is truly helping our clients use the Internet to accelerate their relationships and WOM because if they do that then they will succeed.
At the end of the day, I want to feel that I’ve helped change someone’s life for the better. By focusing on maximizing the value each we offer each client we ultimately maximize our own revenue.
Please keep the big picture in mind.
Take care,
Kevin **
If you’re a LexBlog client, whether a lawyer, accountant, doctor, executive search person, engineer, scientist, business coach, or other professional, please hold us accountable. Not for Web stats or fleeting fame, but to a higher standard.
Do you really understand how to use the Internet to accelerate relationships and word of mouth? If not, we’re failing you.
Expect my LexBlog team members to ask you questions that others may not ask when you want to know whether you’re achieving blog or social media success.
They’ll want to know whether you understand how to use the Internet to accelerate relationships and word of mouth. They’ll want to know if your use of blogging and other social media is contributing to your bottom line.