Businesses now in the minority if they do not blog

Businesses are now in the minority if they do not blog. From 2009 to 2011 the percentage of businesses that blog grew from 48% to 65%. This per a report from Hubspot on inbound marketing.

Not only are the majority of businesses blogging, but businesses are increasingly aware of how valuable blogging is to their bottom line.

• 85% of businesses rated their company blogs as “useful,” “important,” or “critical” to their business.
• 27% of businesses rated their blog as “critical” to their business.

In light of this report, law firms may want to ask themselves some of the following questions.

• Are the majority of our business clients blogging?
• If the majority of our business clients aren’t blogging, is that good or bad? Are we representing the more innovative and growing companies?
• If we’re not blogging do we appear behind the times to our clients?
• Do we need to be blogging to engage our clients and prospective clients at a level they are becoming accustomed to being engaged?
• Do we need to be blogging to engage the influencers of our clients and prospective clients?

Some say blogging is on the decline in this day of short form social media. The evidence points to the contrary.