I’m conducting a webinar on the Principles of Strategic Blogging for Client Development for members of the LinkedIn Legal Blogging Group on Monday, October 18 at 12 ET, 9 AM PT. The Legal Blogging Group is free to join and membership is not a prerequisite for registering for the webinar.
Among other things, I’ll cover:
Why it’s necessary to blog with a strategy.
What is a blog strategy?
How to identify your target audience.
The importance of listening to your target audience.
How to engage your target audience.
The success you can expect from blogging strategically.