By Kevin O'Keefe

LinkedIn groups versus Facebook groups : Which is better for lawyers?

I’m a heavy user of LinkedIn. I’ve been using LinkedIn for a few years; I connect with people daily, run my Legal Blogging Group, and network with professionals for business development and recruiting. There’s no question LinkedIn has added to the bottom line of LexBlog in a significant way.

Though I’ve been a member of Facebook for years, only this year have I started to experiment with it. Note that everything I do online started as an experiment. I’m not afraid of not knowing what I’m doing to find out what works and what doesn’t.

Facebook feels more social from a personal standpoint. I’ve reconnected with cousins I’ve not spoken with in 40 years. I share pictures from Mariners games. I enjoy hearing about the family activities of friends and close business associates.

But I’ll admit Facebook has all the appearance of becoming the central nervous system of Internet communication, collaboration, community building, and networking. AOL ruled the Internet in the mid and late 90’s, acting as the de facto entry to the net for everyone. Facebook, with its rapid growth and the features it’s adding, feels that way today.

So, the value comparison of a LinkedIn Group versus a Facebook Group by Ann Smarty at Search Engine Journal was a timely one for me. I need to figure out if I need to double down on my group building by adding a Facebook group, in addition to my LinkedIn Legal Blogging Group, to the LexBlog Network.

For The LexBlog Network and you as a lawyer, marketing professional, or law firm leader, LinkedIn is the hands down winner per Smarty.

  • LinkedIn discussions tend to be more focused, professional, and business-oriented than their Facebook counterparts.
  • LinkedIn is much clearer and clutter-free with its groups being the one networking feature of this type versus Facebook’s scattered approach of community pages, business pages, groups, etc.
  • LinkedIn better protects members’ privacy and guards against inappropriate posts.
  • LinkedIn features handy moderation and management tools, with more being developed.
  • LinkedIn’s networking and communications features send members digest emails, update members about any threads they’ve participated in, and highlight the influencers.
  • LinkedIn, like Facebook, displays your group contributions in the personal feed on your homepage which encourages more people to check out the group and accounts, resulting in a viral effect.

There’s no question I’m going to continue to play with Facebook. Making friends and nurturing relationships is the stuff that life is made of. From 30 years in business, I know that friendship drives business development.

For now, and recognizing there are only some many hours in the day, I’ll continue to spend my professional time and effort on LinkedIn.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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