If you’re a part of the online conversation, you know it’s hard to escape the term “SEO” – search engine optimization.

There’s nothing wrong with wanting to appear high in searches for your topic. But how do you do it without sacrificing quality content and productive engagement? Keyword stuffing or trying to outwit the search engines will backfire and cause more harm than benefit.

In our next webinar, exclusively for members of the LexBlog Network, I’ll have a dialogue with LexBlog’s Jake Ludington about Effective Blog Writing for SEO (Search Engine Optimization)

In addition to being our Director of Product Development and Technology, Jake built a blogging business on Search. His articles on digital media solutions consistently rank in the top 3 posts on Google for the topic. Part of Jake’s success in this area is his ability to write to effectively rank for key search terms.

This webinar will be held Thursday, February 18, at 9 a.m. PT/12 p.m. ET. We’ll cover:

  • How the Search Engines "See" Your Posts
  • Writing Effective Post Titles
  • Writing Search-Friendly Articles
  • Where to Get Article Ideas that Win
  • 5 ways to Screw up your posts

Please visit our Event Center to register for this webinar. If you need the password, email our HelpDesk or contact a member of our Author Services team at 1-800-913-0988.

Additionally, if you have any specific questions you’d like us to address in the webinar, please post them in the comment section below or email them to our Editorial Manager, Lisa Kennelly. And if you’d like your blog to be one of the ones we use as an example during the webinar, feel free to volunteer as well.