Anyone can slap a news update online and call it a blog post. But what sets top bloggers apart is how they craft strong posts that showcase their own expertise, as well as demonstrate their awareness of the broader conversation in their field. They write posts you actually want to read: insightful, dynamic and engaged.

In our next webinar, exclusively for members of the LexBlog Network, I’ll discuss what I believe is “The Art of Effective Blogging.” This webinar will be held on this Thursday, December 17, at 12 p.m. ET/9 a.m. PT.

Among other things, I’ll cover:

  • The difference between conversation and publishing content
  • Why insight and commentary matter
  • How to link effectively and intelligently
  • The value of well-crafted titles

This is consistently one of our most popular webinar topics — we already have close to 200 registrants — and I’m looking forward to discussing it with new and veteran bloggers alike.

To register yourself, visit our Event Center and sign up for the event titled Client Webinar: The Art of Effective Blogging. If you need the password, direct message Support on Twitter or contact a member of our Client Services team at 1-800-913-0988.

I look forward to seeing you all at Thursday’s webinar.