Getting good legal work from your blog doesn’t require calls to action to your readers
Interesting discussion this week on the need for bold calls to action on your legal blog in order for your blog to generate good legal work.
Began with Attorney Jay Fleischman’s post that lawyers need to place calls to action on their blog (phone numbers and intake forms at top, requests to act/get more info at bottom of each post) and continued with my post that such calls to action were salesy and counterproductive. My post then drew some commentary from both sides.
One comment which blogging lawyers ought to take note of is from Attorney Dan Harris, long time publisher of the China Law Blog.
I have been blogging for more than three years and I have never once suggested on my blog that people contact me or my firm. And yet we get work from the blog all the time. I am actually convinced that asking people to contact you at the end of your posts or in any other way making them think that you are blogging simply to get business is actually counterproductive. I truly believe the best way to use blogging to get business is by simply doing your utmost day in and day out to create a blog that people want to read. In fact, I think that is the only way to get business from blogging.
You’re familiar with the term lawyer’s lawyer, Dan’s one when it comes to international law, especially on matters relating to China. Dan’s also a blogger’s blogger.
He’s a prolific blogger who’s extended his influence as a thought leader geometrically as a result of China Law Blog. Dan’s cited by blogs and reporters around the world. When the question arises of who’s a good lawyer on Chinese legal matters or who’s one of the better law bloggers, Dan’s name is top of mind.
Blogging that provides value to your readers week in and week out, blogging that further enhances your reputation as a thought leader in your field, and blogging that engages your target audience so as to build meaningful relationships with them is the type of blogging that results in getting legal work.
Blog like Dan and other leading legal bloggers and you need not cheapen your blog with calls to action soliciting work.