You’ve heard about other lawyers and marketing professionals using Twitter. You think they’ve lost their mind when they tell you they find Twitter an effective networking and communications tool. You’ve tried Twitter. You’re convinced others have lost their mind, ‘Twitter is the dumbest thing ever.’
If you’re like me, looking at the Twitter interface and trying to make sense of that madness, it’s easy to reach those conclusions. It was only after going to the well on Twitter for the 3rd or 4th time and using a Twitter application (think Firefox as a browser for the Internet or Outlook for email), that Twitter started to make sense.
With TweetDeck, Twitter has become one of the most effective networking, PR, and reputation building tools at my disposal. I am generating significant new work for LexBlog via ‘small talk’ exchanges on Twitter. Small talk about personal affairs. Small talk about business. And small talk passing on stories I see (social media).
A desktop application you download to a a Mac or PC that aims to evolve the existing functionality of Twitter by taking an abundance of information, i.e twitter feeds, and breaking it down into more manageable bite sized pieces.
How’s it do it?
TweetDeck enables users to split their main feed (All Tweets) into topic or group specific columns allowing a broader overview of tweets. The far left column will always contain All Tweets. The GROUP, SEARCH and REPLIES buttons then allow the user to make up additional columns of groups of Tweets. Once created these additional columns will automatically update allowing the user to keep track of a twitter threads far easier.
Just imagine if we told someone 10 years ago lawyers would need about things like Google, blogs, and Twitter to market and network effectively. Amazing world.