And who am I to disagree with Bonnie’s assessment of the article. I wrote it.
The essence of the four page article is blogs as a ‘new’ tool advancing an ‘old’ marketing method. More lawyers now are using law blogs to enhance their reputations, showcase their expertise, and bring in business the old-fashioned way – by fostering discussion within a network of potential clients.
Among other topics, the article covers:
- Blogging the right way
- Focusing on a niche
- Blog design and user interface
- The art of blogging
- Growth in legal blogging
The article is associated with a keynote presentation I’ll be making on blogging at the Wisconsin Solo and Small Firm Conference in Wisconsin Dells on October 23.