Law Blogs: ‘The Great Equalizer’ : Wisconsin Bar Magazine

UW Law School’s Bonnie Sucha reports this month’s edition of the Wisconsin Lawyer, the state’s monthly bar magazine, has an excellent article on blogging.

And who am I to disagree with Bonnie’s assessment of the article. I wrote it.

The essence of the four page article is blogs as a ‘new’ tool advancing an ‘old’ marketing method. More lawyers now are using law blogs to enhance their reputations, showcase their expertise, and bring in business the old-fashioned way – by fostering discussion within a network of potential clients.

Among other topics, the article covers:

• Blogging the right way
• Focusing on a niche
• Blog design and user interface
• The art of blogging
• Growth in legal blogging

The article is associated with a keynote presentation I’ll be making on blogging at the Wisconsin Solo and Small Firm Conference in Wisconsin Dells on October 23.