Becoming a thought leader

Couldn’t help but notice how Dr. Allan Friedman, the neurosurgeon who performed Senator Kennedy’s surgery today, was referred to in news reports today.

In Friedman, Kennedy picked “one of the thought leaders” in the field of neuro-oncology, said Dr. Otis Brawley, the top doctor at the American Cancer Society. Dr. Matthew Ewend, chief of neurosurgery at the University of North Carolina, said: “He’s an excellent surgeon. His patients are in very good hands.”

Thought leader. When people are looking for the best, they look for thought leaders in their field.

Among the leading the reasons for blogging as a lawyer is to become recognized as a thought leader.

When you blog as a lawyer don’t settle for slick a publishing platform that may allow you to achieve high search engine rankings. Reach for something higher. Learn how to engage in online conversations with those authorities already recognized as thought leaders in your area of the law.

Whether representing consumers and small business in rural America or representing multinational corporations from Wall Street, strive to be recognized as a thought leader. It’s thought leaders which people turn to in a time of need.