Blogs challenging traditional media in importance : New survey

From ReadWriteWeb comes word of a new report from Universal McCann, a top 10 global media company, that social media, in particular blogs, are “becoming a more important part of global media consumption for internet users than some traditional media channels.”

Key findings from the survey of 17,000 Internet users worldwide:

  • 83% watch video clips, up from 62% in the last study in June 2007
  • 78% read blogs, up from 66%
  • 57% of internet users are now members of a social network
  • RSS consumption is growing rapidly up from 15% to 39%
  • Podcasts are now mainstream digital content, listened to by 48%

Sounds amazing that the more people could rely on blogs as a media source than newspapers, magazines, radio, and TV. But maybe not with the Internet being the top source of news for 50% of Americans.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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