Blogs challenging traditional media in importance : New survey

From ReadWriteWeb comes word of a new report from Universal McCann, a top 10 global media company, that social media, in particular blogs, are “becoming a more important part of global media consumption for internet users than some traditional media channels.”

Key findings from the survey of 17,000 Internet users worldwide:

  • 83% watch video clips, up from 62% in the last study in June 2007
  • 78% read blogs, up from 66%
  • 57% of internet users are now members of a social network
  • RSS consumption is growing rapidly up from 15% to 39%
  • Podcasts are now mainstream digital content, listened to by 48%

Sounds amazing that the more people could rely on blogs as a media source than newspapers, magazines, radio, and TV. But maybe not with the Internet being the top source of news for 50% of Americans.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

Subscribe
Subscribe to Real Lawyers Have Blogs via Email or RSS
Please enter a valid email address and click the button.
Recent Posts
More content can be found in the Find section.