Fact is, first impressions matter

From Seth Godin:

The facts:

Too many choices.

Too little time.

The response:

Quick decisions based on the smallest scraps of data.

It’s not fair but it’s true. Your blog, your outfit, the typeface you choose, the tone of your voice, the expression on your face, the location of your office, the way you rank on a Google search, the look of your Facebook page…

We all jump to conclusions and we do it every day.

Where do you want me to jump?

Lawyers dress nicely. Law firms have well appointed offices. Law firm website design is viewed as critically important. Why? Because first impressions and professionalism matter.

Perplexing that some lawyers feel ugly rules when it comes to blog design. Guess they figure that prospective clients and the media won’t jump to conclusions by how they present themselves.