Blogging opens doors to write and speak more
Legal marketing expert, Tom Kane, encourages lawyers who want to become an authority in their niche to write and speak more often.
Tom references a recent newsletter article from Trey Ryder on ‘How To Build Your Image As An Authority.’
- Write articles for publication
- Appear as a guest on a radio talk show
- Offer opinions and advice on the TV news
- Present seminars to other lawyers
- Present seminars for your prospects
- Write and publish a newsletter
- Write a book
- Host a web site (or blog)
Interesting that the easiest way to get these other opportunities to write and speak is by publishing a blog. I present at seminars across the country – all because of my blog. I have written and am regularly requested to write articles – all because of my blog. And I have turned down the opportunity to write a book on more than one occasion – all because of my blog (though it looks like I may relent and do a book on blogging for lawyers).
For Trey and other professionals who have been in business for years, getting speaking and writing opportunities may be easier. For those lawyers who may have been practicing for less time, you’ll need a leg up to open up the doors. There’s not a better way to open the doors than a niche focused blog.