Legal publishers can learn from Huffington Post

I’ve always been intrigued by the Huffington Post, a news website and aggregated blog founded by Arianna Huffington, featuring hyperlinks to various news sources and columnists.

The Post not only aggregates blog content, but also provides a publishing platform for high profile people who don’t have their own blog, e.g., anchorman Walter Cronkite, actress Diane Keaton and the lawyer Vernon E. Jordan Jr. Imagine such a media site for the law.

The New York Times’ Brian Stelter article on the Huffington Post this morning is a great read for those of you interested in Internet publishing. Look at some of the reasons those considering an online legal newspaper may want to use the Post as a model.

  • The Huffington Post is the second-most-linked-to blog, behind only the technology site TechCrunch.
  • ‘We’ve always wanted to be part of the national conversation,’ says Roy Sekoff, the site’s editor.
  • ‘It helps to be bookmarked by the mainstream media,’ says Arianna Huffington.
  • Has come to symbolize a certain combination of entrepreneur and online commentator, creating a brand and a business.
  • Seeks to be a community, not merely a collection of links. As new topical subsites come online, especially the one for local news, the site will increasingly try to act as an Internet curator with a distinct attitude, mixing blog posts, original news and links to other sources.
  • Becoming an ‘Internet newspaper.’

Stay tuned.

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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