All law firms should blog, unless they’re sleazy

Ted Demopoulos picked up a wonderful quote from Dan Schawbel’s article, ‘Should Marketing Executives Blog.’

I see no reason for a company not to blog, unless they’re sleazy. Companies have a unique opportunity in time to speak to consumers in a human voice. Provide understanding, clarity and void of corporate bunk. It’s an amazing time to be in Marketing, Communications and Advertising. There is no reason for a company not to leverage this channel to build credibility, loyalty and add humanity.

If there’s a group who could use some help building credibility, loyalty and add humanity, we lawyers would have to be near the top.

I’m not about to say every law firm must blog. But if you’re questioning your value to society or have had it up to your eyeballs with the public putting you down as a lawyer, why not do something about?

Ask around. As a result of blogging, lawyers have met some wonderful people, received thanks for what they’re doing, and felt a great sense of worth. In addition, though some may view it like the ripples from a pebble tossed in the pond, blogging lawyers are improving the image of our profession.