Law blogs can bring you killer PR

Defies logic that law firms spend tens and hundreds of thousands of dollars on Public Relations and ignore Blogs.

Sure, there’s a place for law firms use of PR agencies, but lawyers who are blogging effectively are regularly being interviewed and quoted by reporters. And they’re getting these interviews without any PR support.

I agree with Rich Brooks at Business Blog Consulting who business blogs can bring you killer PR.

Let’s face it, journalists are having to do more with less, so they’re more and more likely to turn to Google and other search engines to track down ‘experts’ in a given field.

As you continue to build your blog over time, creating great content in a specific niche, Google’s more likely to return your blog as a result when a journalist starts researching a column or article. I’ve never hired a PR firm, and I work out of the top right corner of the US us locals call ‘Maine’, but I’ve gotten quotes in Inc., BusinessWeek Small Biz, and other periodicals and the local evening news because of our Web marketing blog.

Rich is not alone. LexBlog’s lawyer clients are regularly quoted in mass and trade media publications. Some are getting interviewed a few times a month. And LexBlog clients aren’t alone. At the ABA TechShow last week I spoke with any number of lawyers publishing blogs who are amazed at the media attention they are getting via their niche focused blogs.

Only makes sense. 75& of reporters are using blogs and RSS as a means to locate experts and get insight on stories they are working on. One Wall Street Journal reporter has called the ability to subscribe to keywords via RSS feeds from Google Blog Search and Technorati the lazy man’s way of investigative reporting.

If you’re a lawyer who would like to be quoted by reporters or you’re a law firm business development/communications looking to get your lawyers quoted as experts, you could do a lot worse than a blog.