Super Lawyers first directory to include blog feeds

Long overdue for me to mention that the Super Lawyers lawyer directory is the first lawyer directory to include blog feeds. A lawyer’s blog posts are automatically fed via RSS so as to display the most recent posts on the lawyer’s profile page in the directory.

Below is a sample of a how the blog posts are displayed on the right side of a lawyer’s profile. This one is from Bay Area family law lawyer John Hardin, who publishes the California Divorce Blawg. Not a LexBlog client, but talking with John over the years, I know him to be a fine lawyer.

Shrewd move on Super Lawyers’ part. Talking with their management team, Super Lawyers believes blogs allow sophisticated consumers of legal consumers to assess a lawyer’s skill, experience, and philosphy. They see RSS feeds of blog posts like this to play a growing role in their directory.

Also won’t hurt the performance of Super Lawyers’ individual lawyer profile pages in Google search engine rankings. Regular content updates causing Google to spider the pages more often. More keywords and key phrases related to the lawyer’s area of practice as well. Unlike Martindale-Hubbell, Super Lawyers looks to be making a real push to get their lawyer profile pages ranking highly at Google.

Kudo’s to Super Lawyers for being the first on this front. Expect other lawyer directories to follow. It costs nothing for directories to take this step to serve not only lawyers but the consumers of legal services.