Columbus law firm blogs becoming less of a novelty

Columbus law firms are waking up to blogs as a client development tool per Columbus First’s Brent Wilder.

While blogging is not yet widespread in the Columbus legal community, it is catching on among individual attorneys and is likely to become less of a novelty in law firm communication as blogging becomes increasingly common in the business world.

Long considered a forum in which to expound upon celebrity hijinks or myopic personal interests, Web logs have taken a toehold in corporate America as a means to convey behind-the-scenes product development and a sense of business identity beyond static Web site content.

The article is one of American City Business Journal’s publications so you have to subscribe to the Columbus Business Journal, something that makes eminent sense for someone in Seattle. If someone in Columbus can shoot me a copy of the full article that would be most appreciated.

And note to American City Business Journals, Inc., if you make your articles free to the online community you’ll see an increase in your revenues. The New York Times has proven that free content is cited more often, which in turn causes more click throughs to your site, and in turn, more revenue from your online ads. And kicking out RSS feeds to content which the public must pay to see is an asshat kind of thing to do anyway.

Update: Columbus lawyer Teri Rasmussen emailed a copy of the Columbus law blog article (word doc). Interesting quotes from Teri, publisher of Ohio Practical Business Law, Michael Bonasera, publisher of Ohio Trust & Estate Blog, Dino Tsibouris, who thinks clients would view the firm as hypocritical if it did not keep up to date with tech advances such as blogging, and Law Prof Douglas Berman, publisher of Sentencing Law and Policy blog, who says he is surprised more local firms have not embraced blogging.