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Martindale-Hubbell blog transparency?

February 8, 2008

On Wednesday LexisNexis Martindale-Hubbell blogged about law firm’s waning interest in blogs while hyping law firms’ interest in social networking and online video.

I responded by asking if Martindale’s informal survey of where law firms’ marketing interests lied had something to do with the company’s own interests and Martinadle’s blog product failure. In addition to my suggesting an upcoming social networking function, I asked ‘What do you bet LexisNexis will be or already is peddling online video at prices greatly exceeding blogs?’

A day later comes LexisNexis Martindale-Hubbell’s press release announcing ‘online video at the Martindale-Hubbell professionally produced by TurnHere, Inc, a leading online video solutions platform.’

Offer video, that’s fine. But to start a corporate blog on the premise you wish to create a dialogue with customers and the legal blogosphere, and to take such a two faced approach is silly. Blogging like that is only going to create more antagonists of Martindale.

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