By Kevin O'Keefe

Personal injury lawyer blogs going too far? What do you think?

Ran across this personal injury blog post in my RSS feeds tonight. Posted by Attorney Ryan Bradley of St. Louis.

The title of the post was:

[Name of injury victim] Sustains Personal Injury In Car Wreck on I-70 Near Earth City Expressway in St. Louis County; St. Louis Missouri Personal Injury Law Firm Gives Free Legal Advice to Car Accident Victims :: Missouri Accident Lawyer Blog

The post goes on to read (I have omitted names which were included in original post):

[Injury victim], 31 of St. Charles, Missouri was injured in a car accident on I-70 when a pickup driven by [Name of other driver], of Wentzville, Missouri hit [injury victim’s] vehicle from behind on December 4, 2007. [victim’s] car was slammed into the rear of a tractor trailer driven by [name of third party] of House Springs, Missouri.

[Injury victim] was transported to St. Joseph Hospital east by the Pattonville, Missouri Ambulance district, where he was treated for moderate personal injuries. [Third party] was able to stop his tractor trailer without incident and was not injured.

And the wrap up of the post:

The Bradley Law Firm, a St. Louis Missouri personal injury law firm, helps those injured in Missouri car accidents by meeting with them for free, regardless of whether that person employs their services. If you have been involved in a car accident in Missouri and need to ask an experienced personal injury lawyer a question, feel free to contact us.

If Bradley does not represent the unfortunate man injured in this accident and his family members, in my opinion this is a cheap stunt to add text to a blog with a call to call him if you’re injured in an accident. Presumably to get search engine rankings. God help us if it’s an attempt to get the injury victim to call him.

If Bradley does represent the injury victim, and I’d be shocked if a client would authorize such a post, I can’t imagine why in the world you would post this to a blog. There’s no claim that he’s looking for witnesses or the sort.

I’m not calling Bradley out on this because of any defense bias I have. I was a plaintiff’s trial lawyer for 17 years, served as a board member of my state’s trial lawyers association, and was a sustaining member of ATLA. Plaintiff’s trial lawyers do some wonderful things seeking justice for the underdogs of the world.

But man, if lawyers are just going to key in accident text, including victim’s names, into a blogsite with the hope that seriously injured people or their family members will find their 800 phone number, it’s just too far. It’s the stuff that gives plaintiff’s lawyers a bad name.

What do you think?

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Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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