$2,000 per month for small law firm website?

Just got off the phone with a law firm administrator in a less than 5 person who volunteered they’re paying $2,000 a month for a FindLaw website. Because it wasn’t generating the work expected, she said the’re calling to cancel. It’s not the first firm with a pretty nice looking FindLaw site who’s contacted me in search of a more effective Internet presence.

There’s got to be firms which have had results from these websites, but that’s an awful steep monthly charge. Especially, when there is a significant up front charge.

I practiced law for 17 years and spent a ton of money on yellow page ads. I recall a full page ad cost $60,000/year or $5,000/month. Maybe that’s the basis for charging thousands of dollars a month for a law firm website. Law firms moving from yellow pages are an easy target because 2k a month looks like a steal.

What do you guys think? Are other firms getting results from these websites? They look pretty good, but is the return on investment there?