Internet is the best way to market to business

Denise Wakeman picked up from Jay Conrad Levinson’s Guerrilla Marketing Intelligence ezine that the best way to market to other businesses is online.

The Internet is the best way for advertisers to market to business decision-makers, according to a poll. A survey of nearly 1,000 people by Minnesota Opinion Research found 60% agreeing the Web was persuasive. Fifty percent said it influenced them to make a purchase.

‘Business decision-makers have told us that the Web is the best place to reach them,’ said Chris Schroeder, CEO of Washington Post/Newsweek Interactive. ‘Most importantly, they’ve made it clear that what they’re seeing on the Web is leading directly to purchases.’

Fifty percent said the Internet influenced them to make a purchase. ‘Business decision-makers have told us that the Web is the best place to reach them,’ said Schroeder.

Makes it all the more important that your Internet presence as a lawyer is an effective one.