Is LexBlog an insular group of blogs?
New York criminal defense lawyer Scott Greenfield, dismissing the merits of the the ABA’s law blog contest, talked about the range of a law blog’s audience. His comment about LexBlog being an insular group tending to exclude other blogging lawyers caused me to pause.
Many blawgs, such as this one, are best described as “niche” blawgs, of interest to a limited audience. Others capture huge audiences and have broader appeal. Still others are part of insular groups that tend to exclude others as they circle the wagons, such as LexBlog and the LawProfs Network.
I’ve viewed LexBlog’s services and products as empowering lawyers and law firms who are looking to further enhance their reputation as an an authority in a niche area of the law so as to grow their business. As time’s gone by, larger law firms have turned to LexBlog for an effective method to stream legal information to existing clients as well as lawyers within a practice group.
Rather than blogging within an insular group, LexBlog encourages its clients to ‘join the conversation’ among bloggers and news sites with relevant interests. Most of the blogs in that existing conversation are not LexBlog clients. That’s the secret sauce of blogging – getting outside the wagons.
What do you think? Have I put up walls or created an insular group through my efforts? Believe me, I do want to know what you think.