Law firm PR full of fossils

Whenever you think blogs and new media are making inroads into the world of corporate PR and communications, think of the fossils. That per B.L. Ochamn this past week.

B.L. shared a few comments made by corporate PR professionals at a marketing session she recently attended.

• ‘People who read blogs aren’t very educated.’
• ‘98% of what’s on blogs is BS. It’s all BS.’

B.L. says she wouldn’t even share the comments about whether or not bloggers are journalists, or idiots. And about whether corporations should blah blah blog.

I’ll need to remember this the next time the Chief Marketing Officer or PR/Communications head for a large law firm is on a conference call trying to reign in the firm’s lawyers and front line marketing mangers who are ready to blog. Gosh knows you wouldn’t want to use a medium you don’t understand to cost effectively keep clients and the firm’s lawyers informed of the latest legal developments and further enhance the reputation of the firm’s lawyers among your target audience.