Do blogs work for lawyers?

Law practice management expert Ed Poll was asked that question by a lawyer contemplating starting his own blog. Ed’s answer:

Blawgs (blogs specifically for the law profession) are powerful marketing tools that combine personalized observation with facts and insights from the lawyer’s area of focus……

‘Content is king!’ A popular saying, but the meaning is clear. The public is hungry for information — for solutions to their problems. To the extent that a blawger can provide information wanted/needed by their prospective clients, they will demonstrate their expertise and thus give to the individual another choice —- to call the attorney blawger.

I highly recommend you follow your instincts and start one of your own. Blawging is a great way to highlight your services on the Web, as well as encourage interaction and communication with clients.

And if you’re on the LexBlog team, you gotta love Ed’s recommendation that you engage an expert to design and create your law blog.

Outsource everything that is not within your core competency. It’s your core competency that clients want to hire, not your skills with technology.

Ed’s regularly answering lawyer’s questions at his LawBiz Blog. Worthwhile resource to check out – and maybe get your question answered.

As way of full disclosure, Ed is a client of LexBlog’s.