Lawyer’s Guide to Marketing on the Internet, Third Edition
The The Lawyer’s Guide to Marketing on the Internet, published by the ABA is just out in its 3rd addition.
It’s authored by Greg Siskind (the godfather of Internet marketing for lawyers), Deborah McMurray, and Rick Klau. I’ve spent time with each of these folks. They’re not only first class people, but very knowledgeable when it comes to Internet marketing for lawyers.
Greg’s taken a law firm on the net probably further than anyone I know with his immigration firm started just over 10 years ago with nine offices around the world. Deborah’s got her own legal marketing consultancy and last I saw her she was called into a meeting at LexisNexis Martindale to advise on their Internet strategy. And Rick’s done so much, he’s landed at Google after Google’s acquisition of his last company, Feedburner.
Topics covered in the book include:
- How to increase your firm’s visibility through the latest technology, including Web Logs, podcasts, Web seminars and virtual meetings.
- How to develop effective promotional, informational and interactive content.
- The importance of an attractive, well-branded site and “Web site irritations” to avoid.
- Tips and tricks of doing e-mail marketing the right way.
- Why you need a Web blog.
- Definition of technical terms for quick reference.
- Developing an Internet marketing plan that supports business development.
- Budget-friendly ways to market your firm online.
- How your site’s image communicates with prospects, clients, colleagues, the media and opposing counsel.
- Advertising and search engine optimization.
- Measuring results.
- Marketing tips to help younger firms grow.
- The ethics of client development through technology.
I laud you guys for not stooping to the word ‘Blawg,’ but ‘web log,’ when referring to a blog is so 2004’ish. ;)