Law librarians play integral role in law firm marketing

Jason Eiseman, a computer automation librarian with the Portland law firm of Schwabe, Williamson & Wyatt, picked up on the attention law librarians were getting at Above the Law.

And more than just a perk for lawyers, as referenced by Above the law, Jason nails the law librarian’s role in law firm marketing.

I certainly hope attorneys realize the value librarians bring to their practices. Librarians can assist with legal research, business development and marketing, competitive intelligence, and more services. The best moments I have in my job are when an attorney tells me that I’ve made them look good in front of a client, and hopefully I do that often.

I’m talking with more and more law librarians and law firm knowledge management folks about professional marketing blogs for their firms. The reason being that these professionals are capturing content on niche areas of the law and distributing it among the appropriate lawyers in the firm. Seeing the value of this intellectual capital not only to lawyers in the firm, but also to clients, prospective clients and influencers of those two groups, law firms are turning to blogs to syndicate this content.

As the New York Times reported awhile back, being a law librarian is hip these days. Especially when you help your law firm grow its business.