Lawyer blogs, like entreprenuers, must focus on a niche
October 23, 2007
Kim Gordon, a marketing veteran of 26 years, may as well have been talking to lawyers with poorly focused blogs, when writing on the importance of a niche for entrepreneurs in this month’s Entrepreneur Magazine.
Most successful marketing tales begin and end with a well-plumbed niche. In other words, the marketer has found the most-qualified group of
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