Blogs trusted more than search, banner, and other web advertsing

Consumer-generated content is by far a more trusted form of advertising worldwide than search engine ads, banner ads, or text ads, according to Nielsen, and is trusted almost as much as physical word-of-mouth. That from Jason Miller at WebProNews.

66 percent of North Americans trust consumer-generated media, such as blogs. Blogs follow only ‘other consumer recommendations,’ which earned 78 percent of respondents’ trust.

Blogs far out paced other web advertising such as email subscriptions (49%), search ads (34%), online banners (26%), and mobile text ads (18%).