No more excuses, Just blog

Daniel Jalkut, a Mac software developer and founder of Red Sweater Software, says no more excuses, business professionals need to blog. He may be talking to developers, but his logic applies equally to lawyers. Heck, Jalkut cites me as an example.

…[I]f you want to be a significant member of the Mac developer community, you need to have a blog. In fact, you need a blog even if you’re not a Mac developer. It’s good for your business, it’s good for your social life, and it can even be good for your ego.

And if you’ve been slow to pick up the habit, you better get moving. People from all professions and social circles are learning how important blogging is to staying connected in our modern digital world. Kevin O’Keefe is a former trial lawyer who is now trying to impress upon other lawyers the importance of marketing yourself on the web, with his own blog: Real Lawyers Have Blogs.

That’s right. Even the lawyers are blogging now. The ‘no duh’ wisdom of starting a blog is spreading like wildfire. You have to ask yourself now if you’re involved with technology, do you want your lawyer to have a blog before you do?

In your case as a lawyer, do you want your clients to have a blog before you? Worse yet, do you want your competitor law firms to have a blog before you? I haven’t talked to many folks who are looking for a lawyer lacking in innovation.

You’ll need to read Jalkut’s whole post on common excuses for not blogging that he shot down. Here’s a few I liked.

• Excuse: ‘Nobody reads/will read my blog