Law blogs must work harder than other blogs to engage audience

Picked up from WebProNews’ Jordan McCollum that, per comScore, blogs about clothing and apparel, food and beverage and inexpensive products were among the best-received.

“More serious categories such as insurance, financial services and pharmaceuticals do not engage blog visitors as well,” says From Andrew Lipsman, senior analyst at comScore.

Another way to interpret the same finding says McCollum is that ‘serious’ blog categories should work harder at trying to be engaging for visitors.

I’ve found just that with successful lawyer blogs and the blogging communities which develop around such bloggers areas of the law. Lawyers who understand the art of blogging and who apply themselves have little problem engaging their target audience of prospective clients and those who influence those prospects.