Instead of a firm newsletter, do a blog – continues

Tom Kane, legal marketing consultant and publisher of the Legal Marketing Blog, picks up on my post about newsletters and tells law firms to do a blog instead of a newsletter.

Why not a newsletter?

• Too much information at one time
• Too much information inundating people’s lives, period
• Too much email to read
• Too much work to do, leaving too little time to read

Advantages of converting a newseltter into a blog?

• Shorter
• Takes up less reader time
• More focused on single subject (reader can quickly determine if interested)
• Can be done more frequently (and should)

Understand long standing practice of law firms sending out newsletters, but conversion to blogs should be looked at for savings of expense and improving the reader’s experience.